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SCA Forest Products is one of Sweden's largest suppliers of wood pellets with recognized high quality. SCA is Europe's largest private forest owner with a total area of ​​2.6 million hectares.

The campaign/contest was made to strengthen the company profile on Facebook. The idea was to let the contestants to go out and find a local SCA BioNorr dealer, write "sca bionorr pellets" on a piece of paper and hold it infront of the dealer and take a photo.