Meta – Where Reach, Data and Brand Building Actually Meet

Facebook and Instagram aren’t the newest tools in the kit. But they’re still some of the most powerful – especially when used with intention.

In a crowded media landscape, Meta continues to deliver reach, performance and flexibility that many newer platforms can’t match. And that’s not about legacy – it’s about capability.

Why Meta still matters

Meta gives you scale – but also control. You can reach billions, or just a curated few. Build awareness, or drive sales. Launch new products, or follow up with lost carts.

You choose the pace. You shape the format. You control the message.

That’s why Meta works across verticals – from ecommerce to B2B, brand campaigns to loyalty programs. It’s not the platform that defines the success. It’s the strategy.

What the numbers tell us

Meta isn’t just big – it’s active. Over 3.9 billion users each month. 70% of Instagram users discover new products in their feed. And they spend real time there – 30 minutes a day, on average.

Video ads – especially short, mobile-first, story-driven ones – don’t just get seen. They get remembered.

And the cost? Still among the most efficient for acquisition – especially in retail and services.

When Meta makes the most sense

It shines when you need:

• Brand awareness at scale

• Retargeting that re-engages shoppers or leads

• Lookalikes to find your next best customer

• Conversion-driven ads with clear, actionable journeys

• Paced launches where attention meets momentum

But it only works if content, structure and analysis are all aligned.

Flatmate x Meta = Intentional, Effective Advertising

At Flatmate, we treat Meta as part of a broader strategy – not a separate stream.

We build campaigns that:

• Speak the language of the platform

• Are structured around your business goals

• Use data, automation and AI tools to improve over time

• Integrate across systems like Shopify, Klaviyo and Meta Advantage+

• Focus on actual results – not just impressions

We know what works. And we know how to make it work for you.

Final thought

Meta is still a high-performing channel – but only when used properly.

Want to make your Meta ads work harder, not just run longer? Let’s build something that drives actual business.